The Cobol Group is a team of COBOL-specialized technical consultants who help organizations keep their legacy systems functional and optimized. They approached Adept Dynamics for project support to design, develop, create website copy, and launch a new Webflow website for their team. We began by developing externally facing brand content, including a new logo, typography, brand colors, and core messaging. These branding components were then used in the Webflow website build phase.
The Cobol Group needed a new website to help them reach a larger audience, win more clients, and bring in more experienced COBOL programmers as employees. They needed a solution that would allow them to showcase their expertise and services and provide an easy-to-use platform for potential clients to learn more about their company. Also, they needed to ensure that the website could function as a talent portal – effectively bringing in more COBOL-proficient professionals that could potentially join the team.
To address these issues, we worked closely with The Cobol Group to understand their specific needs and goals for their new website. We developed a brand strategy and created brand content that aligned with their unique positioning and messaging. We then used this branding to design and develop a new Webflow website, always ensuring that it was consistently user-friendly and easy to navigate.
We successfully launched a new website that has helped The Cobol Group reach a larger audience, win more clients, and bring in more experienced COBOL programmers as employees. The new website is user-friendly and showcases their expertise and services, providing an easy-to-use platform for potential clients to learn more about their company.