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How Business Leaders Can Use Technology to Stay Competitive in a Global Market
June 1, 2021
Chris Keegan

For businesses to compete in a rapidly changing landscape, business leaders must make the most of the technology available.

Since the digital revolution began in the mid-20th century, nearly every industry on earth has been disrupted, augmented, or accelerated by rapid technological progress. As increasingly sophisticated technology continues to alter the ways that we live and work, essentially no business sector has been left untouched by this fundamental realignment.

It is impossible to predict the future…especially in business. No executive will ever be able to fully prepare his or her business for every variable that could potentially impact their organization. However, amid a swirl of operational risk and uncertainty, one thing is abundantly clear: business operations are not going back to the way things were done before digitization.  

Interconnectivity, 24/7 globally-engaged competition, and technologically-sophisticated customers are here to stay. And those trends are all accelerating.  

It’s imperative that organizations find ways to automate their operations and digitally-integrate their processes in order to remain competitive and grow. Failing to do so could mean an inability to effectively engage with customers, effectively create efficient internal operations, and other dire organizational issues.    

While this can all sound overwhelming and discouraging to business owners, I have some good news as well: technological progress has also kept pace for the tools that can rapidly modernize organizations from the inside out. Cutting-edge solutions now exist that allow organizations of all sizes and types to compete with nimble, fast-moving disrupters from around the world. Platforms like Microsoft Dynamics provide rapid organizational optimization and integration capabilities out of the box. However, these tools can be complex and often benefit from having an experienced team implement and optimize them in order to maximize their organizational impact.  

At Adept Dynamics, we provide customizable digital transformation solutions to help prepare our clients for the business demands of today and tomorrow. Our team of seasoned developers, analysts and project managers specialize in providing development expertise and optimization services for Microsoft Dynamics 365 and Power Platform products.

Some of the important business transformation areas we help our clients integrate and optimize into their operations are:

  • CRM: Customer relationship management is a category of integrated, data-driven software solutions that enable businesses to better interact with customers. Business leaders use CRM systems to manage and maintain their important customer relationships, track sales leads, optimize marketing, and deliver actionable data. Strong CRM solutions increase a business’ profitability by streamlining administrative processes in their sales, marketing and service divisions. This allows their existing sales teams to focus on building and maintaining the customer relationships that matter most.

  • ERP: An enterprise resource planning system controls and integrates a company's finance, supply chain, operations, reporting, manufacturing, and human resources. Even though most companies have some sort of finance and operations software in place, most of that software doesn't keep pace with modern business processes. With today's newest ERP technology, organizational transparency can be unlocked by allowing each department to see into what other departments are doing. This kind of organizational silo-reduction is instrumental in putting the conditions in place for a healthier and faster-growing company.

  • Data Reporting: Data reporting is the process that organizations use to collect and organize raw data and translate it into a digestible format to evaluate performance and chart future goals. Companies that have strong data reporting practices can identify meaningful insights within their operations and act upon them quickly. Organizations that uncover and parse integrated data efficiently will be able to make proactive decisions efficiently and develop a competitive edge within their sector.

Our team at Adept Dynamics is proficient at implementing and improving CRM, ERP and Data Reporting processes and procedures. Our value goes beyond our technical abilities though: we take care in ensuring that we properly understand the unique factors, objectives and challenges of each client organization that we work with so that we can properly deliver the right solutions needed for them to succeed.  

Conducting business in the modern global market certainly isn’t a simple prospect, but through the proper utilization of available tools and resources any organization can be positioned for success now and into the future.  

For more information on how Adept Dynamics can help your business, please contact our team here. We’d value nothing more than to be your digital business transformation partner.