Webflow Services

Adept Dynamics’ website team aims to solve one question: how can we build websites that solve our clients’ business goals?

Overview

Adept Dynamics’ website Design and Development team is a Webflow-specialized practice that creates beautiful and functional websites that solve real-world business objectives.  

We do our best work when we’re given the opportunity to answer for “why?” 

Our team takes pride in learning as much as we can about our clients and their respective industries. Armed with that context, we create products that resonate with the groups that our clients need to reach most.

Our team designs and creates websites that are both beautiful and strategic. Yes, it’s possible.

Contact our team to learn more about how our team can unlock the full power of Webflow for your business.

Strategy

Merging business with design and accessibility: The average consumer and business decision-maker has never been more attuned to website design and function. When an organization chooses Adept Dynamics’ Webflow Design & Development team, it’s choosing a team that builds for strategic results and maximum stakeholder resonance.

Collaboration in all aspects of our work: As a diverse group of website experts, we take pride in our collaborative approach. By working together through every step of a project lifecycle, we ensure that brand, user experience and philosophy are consistent and seamlessly stacks.

More than Webflow: For any tasks that require custom code built outside of Webflow, our development team is always up to the task.

Capabilities

Strategy: Our team always lead with strategy. Every project begins by mapping the client’s unique business model, its sector, its competitors, and other critical strategic factors. We view this work as paramount to everything that we do. This ensures that we’re helping our clients accomplish real business objectives through our website solutions.

Development: Our team of expert software developers help to bridge any gaps that can’t be handled through Webflow to ensure that our products are accessible, fast, and high performing – for everyone. We’re well-versed in HTML, CSS, Sass, JavaScript, Node.js, React, Next.js, and Ruby on Rails, and our team can quickly and accurately diagnose issues with any website.

Design: At Adept Dynamics, we use Webflow to quickly bring our designs to life and take them to the highest level. By designing through the lens of the specific audience groups that our clients aim to reach, we create one-of-a-kind digital experiences that have the look and feel required to properly resonate with our clients' key stakeholders.

Content: Our team touts an in-house content strategy team that provides our clients with an opportunity to augment and enhance any website project with custom content. Our content strategy utilizes a bespoke approach of determining a client’s narrative and communications objectives before putting pen to paper.

Features

Close the gap between visual design mocks and the final website: It can be tough to visualize a live website from static mockups. Webflow’s live prototyping removes the guesswork and lets both Adept Dynamics and our clients experience the design before going forward with it.

Faster iterations during the design review process: Webflow allows us to finalize client projects faster, without sacrificing quality. We can get initial designs to our clients in days, not weeks. And Webflow allows us to implement client changes with ease, moving the final product closer to launch while decreasing time between client approvals and version iterations.

Custom (non-fragile) CMS: With Webflow CMS, our clients can choose which aspects of their websites they will oversee once our work is done and they’re in control. The Webflow Editor tools allows website changes in a controlled environment, so clients can make changes without worrying about errors.

Strategic Planning
Stakeholder Incorporation
User Training
Internal Communication
User Support

Technology Assessment: We begin by evaluating and taking stock of a client’s current CRM system (if one exists) to better understand how its teams are using and sharing data in their daily workflows. We evaluate current-state technology using our thorough assessment model that accounts for all relevant factors (integrations, data-usage practices across departments, authenticated users, etc.).

Organization Insights Gathering: We then pair insights gained from the technology assessment with a business oriented fact-finding phase where we interface with predetermined company decision-makers in structured deep-dive Q&A sessions. These organizational deep-dives grant us with unique perspectives to better understand company processes, objectives, challenges, and optimal CRM end-states.

Recommended Approach: Once armed with the critical insights and perspectives gained from the first two phases , we create a go-forward strategy with the goal of meeting all project objectives at the highest levels possible and in the established timeframe. All Adept Dynamics projects incorporate industry best practices throughout.

To ensure the highest possible levels of user-trust, adoption, and fluency for any Dynamics 365 system, Adept Dynamics recommends incorporating our proven stakeholder incorporation model.

Our stakeholder strategy consists of working closely with our clients to determine leaders throughout their organization; ideally at both executive and manager levels and representative of the teams that will use the system most. Once stakeholders are determined, these individuals will be brought forward on a planned based into certain decision making, milestone review meetings, and other planning sessions. The stakeholder group essentially becomes de-facto project advocates and project representatives to the rest of the organization–further establishing system trust.

Additionally, the project stakeholder team is heavily involved in later-stage User Acceptance Training and Train-the-Trainer efforts.

Function-Specific Webinar Trainings: To ensure that a system’s core users are prepared and proficient for system usage in daily workflows, Adept Dynamics plans and conducts training webinars that focus on a variety of predetermined/custom topics. Training sessions begin before a system is launched/optimized and continue after initial project completion. Most training sessions focus on general topics that are relevant to a wide variety of system users. If a training session is focused on teaching a niche feature, we work with stakeholders from the relevant department/team to tailor the content accordingly.

Client-Led Training Sessions (Train-the-Trainer): In our team’s experience, hands-on training resonates most when taught in hands-on/group breakaway formats –with custom curriculum tailored to departmental requirements. Adept Dynamics works with our clients to prepare project stakeholders to teach their peers a blend of department-specific material and general capability topics.

By relying on the proven train-the-trainer model, we help to incentivize that client stakeholders learn system functions early and with high competence (further establishing them as system experts/advocates) and make group trainings more immediate and and fun (as system users are learning from their peers).

For any CRM to achieve widespread adoption and trust with its core users, a transparent and well-crafted communications program is paramount.

Adept Dynamics specializes in conceptualizing and executing internal (employee-targeted) communications programs that effectively message the purpose, benefits, and expected outcomes of Dynamics 365 systems work. Messages are tailored to account for both company-wide and individual audiences.

Closely partnering with our client leads, we create comprehensive communications plans and materials that account for a project’s entire lifecycle. Our strategic communications team creates all necessary program materials: talking points, executive communications, visual aids, sneak peak videos, and more. Additionally, we are experienced in organizing and executing complex all-company events specifically focused on preparing employee bases for Dynamics 365 through explainer presentations and systems training.

Program spokespeople are most often the predetermined project stakeholders.

To achieve broad user-success for the Dynamics 365 platform among a system’s core users, Adept Dynamics is prepared to plan and execute an ongoing support program aimed at ensuring that Dynamics 365 system users are fully supported and heard following launch.

The structure and concept of the post-deployment support is well established and consists of two distinct, yet mutually supporting components:

  • User Training and Reactive Support
  • The entire workstream is strategically led and influenced from a programmatic insights gathering funtion

Reactive Support Program to provide client with timely technical support in response to unforeseen issues and to receive new feature suggestions

  • Ticket Submission System: Adept Dynamics will create a dedicated support portal that allows authenticated system users to draft and submit technical support request tickets –tickets will then be reviewed, triaged, and executed through a real time review process overseen by Adept Dynamics. Tickets can either be submitted as bug fixes or new feature suggestions (both submission options available through the dedicated Jira portal).
  • Email-Based Support System: Separate from the support ticket system that will be used for fielding system issues (bugs) and long-range improvement recommendations.

User Training to proactively avoid issues and train users on evolving system functionality and features

  • Function-Specific Training Sessions: Scheduled training sessions (usually webinars) led by Adept Dynamics team members demonstrating use of the system in support of specific functions. Training sessions provide an environment for demonstration and hands-on learning to gradually grow employee familiarity with the system post-launch.
  • User Documentation: Adept Dynamics creates a digital “how to” guide for common user tasks, actions, or processes to supplement user training. Guides contain a mix of video content, system scree shots, and diagrams.

Insights Gathering and Sprint Planning to provide client with pertinent and authentic feedback and opinions from the system’s core users; learnings and inbound suggestions dictate Post-Deployment Support workstream priorities and future system development work.

  • User Feedback Gathering and Organization: Adept Dynamics utilizes a systematized information gathering process to record/organize feedback from the system’s core users. By utilizing its “front-line” position receiving support tickets, Adept Dynamics is well positioned to gather and synthesize authentic user-feedback.
  • Development Planning/Phasing : As user-feedback is gathered (in both reactive and proactive channels), Adept Dynamics sets up dedicated development sprint planning meeting with the client to plan all post launch development work. Sprint planning meetings focus on prioritizing bug fixes against longer term development work (new system capabilities).
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